Here is another commercial you could examine in terms of Emotional Appeal. Good luck on the exam tomorrow!
Wednesday, June 20, 2007
Friday, June 15, 2007
Last Post: Mixed Emotions
These two pics represent my feelings about this last day of school. I loved this class! Thank you for being my guinea pigs with blogging. Please take a moment to comment on the blogging experience, and give me any advice for the future in blogging. Also, please let me know if I should delete your link or if I could use your blog as an example in the future. Let me know ... and READ THE EXAM REVIEW POSTS, PEOPLE! I WILL HELP YOU OUT OF PITY. (Where is that line from?)
Thanks again, have a great summer and a great life and think about this:
“If, as Aristotle said, "The unexamined life is not worth living," so, in today's life, "the unexamined culture is not worth living in." George Gerbner
You must have 20 Posts to Pass
JUST A REMINDER! HERE IS WHAT A LEVEL 4 BLOG WILL LOOK LIKE:
-posts reveal a thorough understanding of terms and ideas
-blog reflects a solid understanding of practices and policies
-blog demonstrates a thorough understanding of blogging conventions
-posts include all varieties of topics
-layout reflects personality, creativity and an individual style (experiments with features: hyperlinking, video, extra features, music, etc)
-most posts extend analysis to include personal impact
-most posts are written in such a way as to invite comments and discussion
-has commented regularly on all blogs; most comments add an interesting perspective or opinion to topic
-has more than 20 posts that are related to an examination of media
-posts are thoroughly edited
The OFFICIAL RUBRIC IS AVAILABLE ON THE SHARED FILE.
-posts reveal a thorough understanding of terms and ideas
-blog reflects a solid understanding of practices and policies
-blog demonstrates a thorough understanding of blogging conventions
-posts include all varieties of topics
-layout reflects personality, creativity and an individual style (experiments with features: hyperlinking, video, extra features, music, etc)
-most posts extend analysis to include personal impact
-most posts are written in such a way as to invite comments and discussion
-has commented regularly on all blogs; most comments add an interesting perspective or opinion to topic
-has more than 20 posts that are related to an examination of media
-posts are thoroughly edited
The OFFICIAL RUBRIC IS AVAILABLE ON THE SHARED FILE.
Wednesday, June 13, 2007
Exam Review #5
Now that you have reviewed BIAS TECHNIQUES, have a practice!
Try filling in the following chart:
BIAS TECHNIQUE HOW IT CREATES BIAS IN THIS ARTICLE
1.
2.
3.
4.
5.
Should Loud Mouth be Silenced?by Bill O'Reilly, Fox News
One of the biggest Bush haters in the media is Rosie O'Donnell, a fanatical lesbian leftist who has been given a daily platform by the American Broadcasting Company.Ms. O'Donnell is now actively supporting Iran against her own country and Britain. On her Web site Ms. O'Donnell posted this quote about the British hostages.
According to Rosie O'Donnell the British set up their own people to be kidnapped to incite another war. This nutty theory goes along with O'Donnell's contention that 9/11 was a conspiracy and that terrorists mean us no harm and are nice people.
The question is what should ABC do? Remember ABC fired Bill Maher after he said the 9/11 killers had courage. She has a platform, a big platform. She is using for purposes that are irresponsible in my opinion. How do you see it?
The same people who bring us Mickey Mouse and Donald Duck are bringing us this orgy of left-wing nonsense five days a week in the middle of the morning aimed at the most unsophisticated, politically unsophisticated, viewers in all of America. That's why we should be concerned about this.
Try filling in the following chart:
BIAS TECHNIQUE HOW IT CREATES BIAS IN THIS ARTICLE
1.
2.
3.
4.
5.
Should Loud Mouth be Silenced?by Bill O'Reilly, Fox News
One of the biggest Bush haters in the media is Rosie O'Donnell, a fanatical lesbian leftist who has been given a daily platform by the American Broadcasting Company.Ms. O'Donnell is now actively supporting Iran against her own country and Britain. On her Web site Ms. O'Donnell posted this quote about the British hostages.
According to Rosie O'Donnell the British set up their own people to be kidnapped to incite another war. This nutty theory goes along with O'Donnell's contention that 9/11 was a conspiracy and that terrorists mean us no harm and are nice people.
The question is what should ABC do? Remember ABC fired Bill Maher after he said the 9/11 killers had courage. She has a platform, a big platform. She is using for purposes that are irresponsible in my opinion. How do you see it?
The same people who bring us Mickey Mouse and Donald Duck are bringing us this orgy of left-wing nonsense five days a week in the middle of the morning aimed at the most unsophisticated, politically unsophisticated, viewers in all of America. That's why we should be concerned about this.
Exam Review #4
Bias. Know the definition of bias! You will need to remember how to detect a bias in a newspaper story. Remember the article about the school searching for drugs that we read? The article was written in two different ways, each showing a bias.
Remember the handout on bias? Here's a recap of the different ways you can spot BIAS:
Bias through selection and omission
An editor can express a bias by choosing to use or not to use a specific news item. Within a given story, some details can be ignored, and others included, to give readers or viewers a different opinion about the events reported.
Bias through omission is difficult to detect. Only by comparing news reports from a wide variety of outlets can the form of bias be observed.
Bias through placement
Readers of papers judge first page stories to be more significant than those buried in the back. Television and radio newscasts run the most important stories first and leave the less significant for later. Where a story is placed, therefore, influences what a reader or viewer thinks about its importance.
Bias by headline
Many people read only the headlines of a news item. Most people scan nearly all the headlines in a newspaper. Headlines are the most-read part of a paper. They can summarize as well as present carefully hidden bias and prejudices. They can convey excitement where little exists. They can express approval or condemnation.
Bias by photos, captions and camera angles
Some pictures flatter a person, others make the person look unpleasant. A paper can choose photos to influence opinion about, for example, a candidate for election. On television, the choice of which visual images to display is extremely important. The captions newspapers run below photos are also potential sources of bias.
Bias through use of names and titles
News media often use labels and titles to describe people, places, and events. A person can be called an "ex-con" or be referred to as someone who "served time twenty years ago for a minor offense." Whether a person is described as a "terrorist" or a "freedom fighter" is a clear indication of editorial bias.
Bias through statistics and crowd counts
To make a disaster seem more spectacular (and therefore worthy of reading about), numbers can be inflated. "A hundred injured in aircrash" can be the same as "only minor injuries in air crash," reflecting the opinion of the person doing the counting.
Bias by source control
To detect bias, always consider where the news item "comes from." Is the information supplied by a reporter, an eyewitness, police or fire officials, executives, or elected or appointed government officials? Each may have a particular bias that is introduced into the story. Companies and public relations directors supply news outlets with puffpieces through news releases, photos or videos. Often news outlets depend on pseudo-events (demonstrations, sit-ins, ribbon cuttings, speeches and ceremonies) that take place mainly to gain news coverage.
Word choice and tone
Showing the same kind of bias that appears in headlines, the use of positive or negative words or words with a particular connotation can strongly influence the reader or viewer.
Remember the handout on bias? Here's a recap of the different ways you can spot BIAS:
Bias through selection and omission
An editor can express a bias by choosing to use or not to use a specific news item. Within a given story, some details can be ignored, and others included, to give readers or viewers a different opinion about the events reported.
Bias through omission is difficult to detect. Only by comparing news reports from a wide variety of outlets can the form of bias be observed.
Bias through placement
Readers of papers judge first page stories to be more significant than those buried in the back. Television and radio newscasts run the most important stories first and leave the less significant for later. Where a story is placed, therefore, influences what a reader or viewer thinks about its importance.
Bias by headline
Many people read only the headlines of a news item. Most people scan nearly all the headlines in a newspaper. Headlines are the most-read part of a paper. They can summarize as well as present carefully hidden bias and prejudices. They can convey excitement where little exists. They can express approval or condemnation.
Bias by photos, captions and camera angles
Some pictures flatter a person, others make the person look unpleasant. A paper can choose photos to influence opinion about, for example, a candidate for election. On television, the choice of which visual images to display is extremely important. The captions newspapers run below photos are also potential sources of bias.
Bias through use of names and titles
News media often use labels and titles to describe people, places, and events. A person can be called an "ex-con" or be referred to as someone who "served time twenty years ago for a minor offense." Whether a person is described as a "terrorist" or a "freedom fighter" is a clear indication of editorial bias.
Bias through statistics and crowd counts
To make a disaster seem more spectacular (and therefore worthy of reading about), numbers can be inflated. "A hundred injured in aircrash" can be the same as "only minor injuries in air crash," reflecting the opinion of the person doing the counting.
Bias by source control
To detect bias, always consider where the news item "comes from." Is the information supplied by a reporter, an eyewitness, police or fire officials, executives, or elected or appointed government officials? Each may have a particular bias that is introduced into the story. Companies and public relations directors supply news outlets with puffpieces through news releases, photos or videos. Often news outlets depend on pseudo-events (demonstrations, sit-ins, ribbon cuttings, speeches and ceremonies) that take place mainly to gain news coverage.
Word choice and tone
Showing the same kind of bias that appears in headlines, the use of positive or negative words or words with a particular connotation can strongly influence the reader or viewer.
Exam Review #3
Remember the videos we watched in our examination of how teens are portrayed in the movies and on television? Go through the following and ask yourself the following questions:
What kinds of character and plot conventions were used?
How does this fit into the genre?
What ideologies and values did this represent?
Were these ideologies and values ones that I share?
What kinds of character and plot conventions were used?
How does this fit into the genre?
What ideologies and values did this represent?
Were these ideologies and values ones that I share?
Exam Review #2
Don't forget about SUBVERSION. We have looked at several examples of subversion in class and on our blogs. When you combine subversion with advertising, you get subvertising, and the above is an example of this. Why is this an example of subversion and what is it being used to advertise?
Sunday, June 10, 2007
Exam Review #1
One thing that you should review for the exam is how advertisements create an EMOTIONAL APPEAL. (Pg 77-79). Be prepared to analyse an ad based on the MODELS, the SETTING, the DETAILS, the STORY, the COPY, the POINT OF VIEW and the COLOUR. If the advertisement was a television commercial, you would want to discuss these elements by discussing camera angles, colour, actors used, lighting, etc. During exam review this week, we will be deconstructing this advertisement. Please get some ideas ready so we can brainstorm together.
Thursday, June 07, 2007
The End of Class
Well, this class is almost over, and I have to admit, I'm a little verklempt. Talk amongst yourselves. I'll give you a topic: the peanut is neither a pea nor a nut. Discuss.
Well, there is only a week left of class, and I have to admit, I am really sorry to see this class end. I have learned so much from all of you - and I have really started to see the world differently, and I hope that you all have too. I want to thank you all for bearing with me and buying into this class - I have thoroughly enjoyed each one of your blogs. It has been some of the most rewarding and thought provoking "marking" I have ever done!
While I know that we still have a lot to do in the next week, and it doesn't seem like the end, the blogging will be over soon. Your final blog marks are fast approaching, and hopefully you are all putting the final touches on your blogs, editing, adding hyperlinks, polishing, updating, etc. I am really interested to know what you plan to do with your blog when the class is over. Personally, I don't know what to do with my blog. I have become very used to thinking about it. I have put hours and hours of time into this, and it seems really wrong for that to all just be done. Perhaps I will adapt it into a more personal blog. I know quite a few people who keep blogs to keep all of their friends informed about their lives. But I think I actually like writing about the media. Hmmm... Is anyone planning on keeping theirs - or changing it to some other form? I am hoping to teach this class again and I will try this blogging out again. Are there any comments or suggestions about blogging in class? This was my first time, so please, leave some suggestions for me. I would like to have some comments about blogging, what you think about it, what you will do, what I should do, etc. Please comment!
Well, there is only a week left of class, and I have to admit, I am really sorry to see this class end. I have learned so much from all of you - and I have really started to see the world differently, and I hope that you all have too. I want to thank you all for bearing with me and buying into this class - I have thoroughly enjoyed each one of your blogs. It has been some of the most rewarding and thought provoking "marking" I have ever done!
While I know that we still have a lot to do in the next week, and it doesn't seem like the end, the blogging will be over soon. Your final blog marks are fast approaching, and hopefully you are all putting the final touches on your blogs, editing, adding hyperlinks, polishing, updating, etc. I am really interested to know what you plan to do with your blog when the class is over. Personally, I don't know what to do with my blog. I have become very used to thinking about it. I have put hours and hours of time into this, and it seems really wrong for that to all just be done. Perhaps I will adapt it into a more personal blog. I know quite a few people who keep blogs to keep all of their friends informed about their lives. But I think I actually like writing about the media. Hmmm... Is anyone planning on keeping theirs - or changing it to some other form? I am hoping to teach this class again and I will try this blogging out again. Are there any comments or suggestions about blogging in class? This was my first time, so please, leave some suggestions for me. I would like to have some comments about blogging, what you think about it, what you will do, what I should do, etc. Please comment!
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