The Dove Evolution campaign shows us what goes into making those glossy, superhuman ads that we are bombarded with everyday. Now, I think we need to remember that Dove is still a company that is trying to profit, but it is refreshing to see an ad campaign that is also being socially conscious. It almost makes we want to go out and by a bar of Dove soap. (Isn't it funny that the simple act of me writing this entry is giving Dove free advertising? I guess that's why controversial ads work so well. )
Tuesday, March 13, 2007
Dove Evolutions
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5 comments:
MZQBIT, THATS A PRETTY MEANINGFUL ADVERTISMENT. IT SHOWS WOMAN ALL AROUND THE TRUE BEAUTY COMES FROM THE INSIDE AND THE GIRLS ON THE COVERS OF COSOM ARE ALMOST FAKE... NICE WORK...lol btw im not yelling lol
hey mzqbit i overcame a spelling mistake in ur blog it is in the part where u are talking a about dove soup by the way i liek u blog
Mzqbit I love your dove evolution advertisemnt. I love it becuase I also love dove. Any dove product I just love. THey are my favorite product and the only ones that I use. I love the way that youexpress what young girls should be like. and how their tru beausty from deep inside should show more.
I think it is crazy how much we are able to change the way something looks with makeup and computer editing. I think it is sad that we have started to believe that what we are seeing is reality. BUT, that is exactly what ide like to do as a career. I love editing and airbrushing pictures, and fashion/beauty. When I look at transformations like that I get really excited because I wonder how they did it, and what makeup and computer programs they used to do it. Too bad a lot of girls look at it as a standard they have to meet to be "pretty", or "perfect"...:(
I believe the dove evolution campaign is clever, but I also believe that people know what goes into a photograph of someone and how distorted it gets.I guess a lot of people choose to ignore that. So in a way I dont see how its so surprising to people, that it is what happens in advertising. And in reality we honestly have nothing to live up too.
Hews
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